-NOT AN APRIL FOOLS’ STUNT: BBH London’s final campaign for Virgin Media, which went to adam&eveDDB, stars Usain Bolt as a Batman-style hero.
-Comscore president and CEO Sarah Hofstetter and Brian Weiner, both former 360i execs, departed over the weekend in a big leadership shakeup.
-Instagram’s head of shopping insists that your clients should advertise on his platform. Did not see that coming!
-Oh, and the new way to network is by exchanging Insta handles.
-Molson Coors wants you to order your next case of Miller Lite via ecommerce. (Delivery by drone?)
-The world’s most difficult branding exercise is redefining the nation of Japan. And how did Dentsu not get this assignment?
-MRM/McCann London hired Chris Pearce as its new CEO.
-Hollywood shop gnet hired Michael Elkind, formerly of Midnight Oil, as director of strategy.
-Adobe promises not to trademark the word “experience.”