Monday Morning Stir

By Erik Oster 

-Kolle Rebbe launched a new “Zombie” spot for Loud Against Racism (video above).

Amsterdam-based independent agency SuperHeroes is adding a New York office, led by 360i veteran and managing partner Rob Zuurbier.

-Digiday explores how “Agencies are using emotional reactions to gauge ad effectiveness.”

-Adweek asks “Is Publicis, Once a Voracious Predator, Now Prey?

-Facebook is loosening its rules prohibiting publishers from posting commercial videos without paying for the promotion. 

-LBB talks with SuperHeroes creative director Niek Eijsboutson on “How to Turn Creative Idle Time into Something Meaningful.”

-AdFreak asks, “Is The Met’s New Logo as Indisputably Wretched as Everyone Is Saying?

New research from Nielsen found that broadcast advertising drove earned media for brands on Twitter