Monday Morning Stir

By Kiran Aditham 


-Following a three-month review, TDA_Boulder has been named agency of record for Bend, OR-based craft brewer, Deschutes Brewery, which has tapped the agency to handle, of course, advertising as well as brand ID overhaul including packaging. First work from TDA for Deschutes’ flagship brew, Black Butte Porter, will launch later this year.

-Omnicom/DDB Group Asia Pacific has acquired Bangalore-based digital marketing firm, 22feet, which will now be known as 22feet Tribal Worldwide and housed within the DDB Mudra Group (leadership team including managing director Vineet Gupta, joint MD Brijesh Jacob and COO Deepak Nair above). link


-The Dubai Lynx crew has bestowed 2014 Advertiser of the Year honors upon luxury automaker, Land Rover MENA. link

-WPP/Y&R Group agency Wunderman has welcomed a handful of new staffers in various U.S. offices including Seattle, where Dan Miller has joined as group account director on T-Mobile customer marketing. Additionally, Digitas Health alum Ray Baig has joined Wunderman World Health as group director/project management. Finally, Wunderman’s New York HQ has brought on strategist/VCU Brandcenter alum Nadia Hyder to work on Coca-Cola and United while converting freelancers Chris Lehault and Roni Sebastian into ACD and GCD, respectively, on accounts including Novartis. link

-Mindshare is setting up “real-time marketing war rooms” across its North American offices to support its new system called “The Loop,” which is designed to allow clients to rapidly change paid-media plans in response to events. link