Mocean, a Los Angeles-based entertainment agency, has made new executive leadership changes and launched a new strategic business structure designed to take advantage of its rapid growth in entertainment and consumer brand categories.
Owner and CEO Craig Murray will become executive chairman of Mocean, LLC, a new role, where Murray will direct the overall vision and goals of the agency, assemble and lead a new external board of directors and oversee the rollout of the agency’s first-ever company-wide strategic plan.
Succeeding Murray as CEO will be longtime Mocean president Michael McIntyre, a 25-year company veteran. He will drive the agency’s expansion across creative, strategy, digital/social, brand marketing, graphic design and original content creation units.
“As agency owner for the past 37 years, I’ve been fortunate to have been surrounded by many of the industry’s absolute best creative and business executives,” said Murray in a statement. “Bringing our entertainment expertise to the brand space has generated explosive growth for Mocean. The time is right to give Michael and this next generation of leadership the opportunity to further accelerate our evolution from tiny trailer house to global creative agency.”
Additionally, chief creative officer Adam Rosenblatt will be elevated to president of Mocean Entertainment. Chief operating officer Erica Coates will become president of Mocean Integrated & Brands. Allan Gungormez, current head of Mocean’s O2 digital strategy team, will be promoted to chief strategy officer for the agency while Greg Harrison, chief creative officer, and Roshone Harmon, chief financial officer, will round out the senior executive team.
Mocean’s new appointments result from a 250% increase in its consumer brand business since 2019, including new assignments from Lucid Motors, Wynn Las Vegas, T-Mobile, Disney Alliances, The Cheesecake Factory and Riot Games.
Mocean’s entertainment practice has also expanded, with high-profile campaigns for Paramount’s Top Gun: Maverick, Netflix’s Glass Onion: A Knives Out Mystery, Marvel’s Ant Man and the Wasp: Quantumania, Searchlight’s The Menu and Disney/Pixar’s Elemental.
“We’ve come a long way from Mocean’s humble start as a tiny, design-focused boutique, a block from Venice Beach. 23 years ago, Craig trusted this brash, young creative director with big dreams and no clue how to run a business. Thanks to his amazing mentorship and guidance, we’ve built an incredible, diverse and highly respected brand, of which I’m very proud,” said McIntyre in a statement.