MMB Teams Up with Aggressive for Subway Holiday Push

By Erik Oster 

MMB teamed up with production company Aggressive for a new holiday campaign for Subway employing a mix of methods in three different spots.

The animated 30-second “Winter Wonderland,” introduces Subway’s holiday “Customer Appreciation” event, which sees the fast food sandwich chain offering two of its most longstanding offerings — the meatball marinara and coldcut combo — for a reduced price. “Winter Wonderland” keeps the holiday vibe low-key, with the music and background animation celebrating the season in general rather than a specific winter holiday in particular. Two 15-second spots take a similarly laid-back approach, but swap out the animation for live action spots with appearances by NFL stars Justin Tuck and Robert Griffin III in “Famous Fans” and the brand’s longtime spokesman in “Jared.” There’s nothing particularly memorable here, as MMB and Aggressive seem to rely on the deal speaking to fans of the brand without any unnecessary bells and whistles.



Project: Subway “Winter Wonderland”
Client: Subway

Production Co / VFX: Aggressive
Executive Producer: Dan Shapiro

Creative Directors: Alex Topaller, Dan Shapiro

Production Manager: Dustin Pownwall
Storyboard Artists: Pete McDonald, Rodier Kidman
Art Director: Pete McDonald

Animators: Riccardo Albertini, Federico Gonzalez Montoya, Mathieu Felix, Javi Pinto
Editor: Jason Yantz
Technical Director: Alex Topaller
Compositing: Daniel Shapiro

Color Grade: Rob Sciarratta
Music: Wesley Slover

Agency: MMB
Fred Bertino – President, ECD
Jamie Mambro – Founding Partner, ECD
Jerry Cronin – ECD
Chris Poulin – CD, Art Director
George Goetz – CD, Copywriter
Satoshi Kato – Art Director
Brendan Ryan – Copywriter
Sara Ventetuolo – Director of Broadcast
Melissa Johnson – Producer