Cheil UK Launches First-Ever UK Christmas Effort for Samsung

By Erik Oster 

Cheil UK has launched the first-ever UK Christmas campaign for Samsung, with two 30-second broadcast spots entitled “Christmas Round Ours” and “All Wrapped Up Early.”

Both spots employ a sentimental mood, celebrating the holiday. In “Christmas Round Ours,” the voiceover celebrates Christmas as the holiday where “You gather round turkeys, and ducks…or you’re glued to the box, and you wouldn’t miss it for the world,” over footage of families gathered together for the holiday. “All Wrapped Up Early” takes a similar approach, as a couple watches footage of their daughter at a holiday recital, ending by positioning Samsung as helping you handle the stresses of the season and getting everything “wrapped up early.” Both ads channel the kind of warmth typical of UK Christmas advertising while positioning Samsung as helping to keep everything together during the holidays, whether it’s getting your shopping done or video chatting with distant relatives.


Both ads go live via social media today with “All Wrapped Up Early” making its broadcast premiere tomorrow during ITV’s “I’m a Celebrity: Get Me Out of Here,” while “Christmas Round Ours” will debut on Monday.

“Samsung’s first Christmas campaign was an exciting opportunity,” said Logan Wilmont, executive creative director at Cheil UK. “It allowed us to show how Samsung’s technologies are part of the very fabric of Christmas in Britain today. Whether it’s TV’s or tablets, smart phones or smart watches, they are as much as part of the British Christmas as mince pies and Morecombe and Wise.”


Executive Creative Director: Logan Wilmont (Cheil UK)

Creative Directors: Jim Eyre and Dave Newbold (Cheil UK)

Agency Producer: Oliver Featherman (Cheil UK)

Group Account Director: Andrew Boatman (Cheil UK)

Senior Account Manager: Oliver Zammit-Tabona (Cheil UK)

Production Company: Radical Media

Director: Josh and Xander

DoP: Lol Crawley

Producer: Josh Barwick

Editor: Jonnie Scarlett at The Quarry

Music: Massive Music

Post: The Mill

Sound Engineer: Ed Downham at Wave Sound



Russell Taylor – Vice President of Corporate Marketing (Samsung Electronics UK)

Jonathan Lee – senior campaign manager (Samsung Electronics UK)

Gareth Rowe – campaign manager (Samsung Electronics UK)