Mitsubishi Picks New Shop: Traffic

By Matt Van Hoven 

We hear Mitsubishi has announced the agency that will take over their advert responsibilities for the foreseeable future.

Following a review of their traditional coverages, Omnicom’s BBDO West, San Francisco lost the biz. But they didn’t defend their position, according to Adweek. Organic, the company’s digital agency, may also be up for review.

From Adweek:


“The other finalists, per sources, were Omnicom’s DDB/LA, Venice, Calif., and independents Ignited in El Segundo, Calif., and WongDoody, which pitched from its Seattle and Culver City, Calif., offices.”

Traffic takes home the $185 million account, but won’t pick up Mitsubishi’s digital or media work.

According to an AgencySpy tipster, “(Mitsubushi) handed out forced retirement packages to certain staffers at Mitsu [sic] headquarters earlier this month including their PR Dir.”

No word on how many people or what departments they worked in.

Update: An interesting point was brought to my attention. Mitsu is heading from a well known shop to, well an unknown. Kudos on their part, for taking a risk.

Update: We hear Traffic has taken the digital work as well. Damn Gina.