Mithun Brings Back Impromptu Financial Advisor for KeyBank

By Kiran Aditham 

mithunbank3A year after introducing a bespectacled, bearded financial seer of sorts who warns customers about overdraft fees and more for KeyBank, Mithun revisits the character with a new campaign that deals primarily with the same subject matter.

The Minneapolis agency has unveiled two new spots for its Cleveland-based client that feature our hero providing on-the-spot financial interventions for two new consumers, once again helping out folks who are on the verge of making a critical error at checkout–something the parties involved dub “oops moments.”

Here’s the first:

Regarding the campaign–which ultimately promotes KeyBank’s premium banking offers and hassle-free account services–the brand’s marketing director Tom Wennerberg says in a statement:

“Avoiding fees is an important consideration when choosing a new banking relationship and the Hassle-Free account gives our clients the ability to make more confident decisions with their money. Mithun’s creative connects real life events to something consumers are looking for — clear and simple banking with no surprises.”

Along with the ads above, Mithun’s media unit Compass Point Media has handled placements in KeyBank core markets with an emphasis on television, radio, print and digital.