Mischief @ No Fixed Address has had a good year, having won plenty of new business over the last 12 months and having been named Adweek’s Midsize Agency of the Year. As it prepares for the next wave of growth, the creative agency has made a batch of new hires and promotions.
The moves are part of a plan to scale as Mischief as it aims to make more AOR and long-term brand partnerships.
L-R: Anne Caceres-Gonzalez, Ross Fletcher, Amy Wertheimer, Howard Finkelstein, Nimisha Jain, Ed Gunn.
Anne Caceres-Gonzalez joins as director of people and culture to lead the evolution of team, cultural and DEI development across Mischief as well as sister agencies No Fixed Address and Courage. She has held diversity, HR and talent roles across agencies including BBDO, 72andSunny, FCB Health and Huge as well as fashion brand Kate Spade.
Howard Finkelstein and Ross Fletcher join as group creative directors from Fig. The pair brings years of agency experience from top agencies including Wieden+Kennedy and Barton F. Graf, as well as a portfolio of award-winning campaigns and memorable Super Bowl spots for brands including Bud Light, Duracell, Clash of Clans and Little Caesars. They are charged with leading and growing Mischief’s creative accounts under Bianca Guimaraes and Kevin Mulroy, executive creative directors and partners.
Last year, Mischief welcomed more than 35 new brands and launched more than 40 campaigns. It is now charged with long-term creative development for brands including Tinder, Anytime Fitness, FanDuel Casino and Molson Coors.
“We birthed Mischief as a place where people could come to do the best work of their careers. A safe space, free from the silos, politics, and fear that gets in the way of the work,” said Greg Hahn, co-founder and CCO at Mischief in a statement. “We count ourselves very lucky and grateful that this has drawn the best talent and clients in the world.”
The strategy department added Nimisha Jain, evp, strategy. She joins Mischief with a track record of building big, iconic brands and brings deep multicultural experience. Jain comes from Leo Burnett Chicago where she led a multidisciplinary team on the Kellogg’s portfolio. She is behind the Titanium Lion-winning work, “The Lost Class” for Change the Ref.
Ed Gunn has been added to Mischief as group strategy director from New Zealand. A top planner with global experience, Gunn has worked for top agencies including as head of strategy at BBDO India. He was most recently at Special Group NZ, which was awarded Global Most Effective Independent agency of the year during his tenure.
In addition, Amy Wertheimer has joined Mischief as an executive producer. She has produced award-winning work with brands such as Snickers, FedEx, Guinness, AT&T and Pepsi. Her work includes the Super Bowl famous Snickers ad with Betty White.
On the promotions side, Alison Whisenant and Tyler Harris, who lead Mischief’s account department, have been elevated to managing director roles.