MillerCoors Splits With Head of Brand Marketing

By Erik Oster 

Following a landmark $104 billion deal in which SABMiller agreed to merge with AB InBev, selling off its interest in MillerCoors, MillerCoors has departed with its head of brand marketing, Gannon Jones. The move comes shortly after the company appointed 72andSunny as creative agency for one of its biggest brands, Coors Light, following a review. It also follows the retirement of MillerCoors CEO Tom Long in June; former chief financial officer Gavin Hattersley was named to the position in September. 

“Gannon Jones is no longer with the company,” a MillerCoors spokesperson told Adweek. “We appreciate his contributions to our business and wish him well. We are actively recruiting for his replacement.”

Jones joined MillerCoors as vice president of brand marketing in 2013, overseeing brand promotions for its most popular brands, such as Coors Light and Miller Light. Before joining MillerCoors, Jones served for three years as chief marketing officer for PepsiCo’s Global Nutrition Group, leading global marketing and branding strategy for brands including Tropicana and Quaker, for which he helped over the brands’ first global ad campaigns. Prior to that he spent four years with PepsiCo’s FritoLay as vice president, marketing, working on brands including Lays, Ruffles, SunChips, Rold Gold, Miss Vickies and Smartfood. Before that he spent ten years with Kraft Foods Group, rising to director, consumer relationship marketing before departing for PepsiCo.