Milk, an “emotionally fueled” agency, has made a pitch for self-branding via YouTube. Milk, naturally has a blog, but they also have a fashion blog, which got me thinking. Advertising folks are prolific bloggers. Maybe agencies should start their own blog networks? They could let their planners and CDs and janitors free to talk about whatever they like, becoming and proving their expertise across consumer markets. Then, sell the whole thing to AOL, who will buy just about anything. Hey, that’s one way agencies could supplement the bottom line!
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