Yesterday it was brought to our attention that McCann SF has lost a piece of Microsoft business. The PR teams within the agency patently denied what we knew to be true. Fine, but then our sources got confirmation of what we already believed was true. Said one source, “MCCANN SF lost the MS office account. [T]his is NOT reflected in the 50 leaving now, that was based on previous loss of MS. Office will make the sting worse.”
Then another, “Office is moving for the Office 2010 launch. McCann SF continues to handle Windows Mobile; T.A.G. continues to handle Xbox…they will also handle Pink/Tribe.”
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Adweek has a bit more on this if you care to check that out.
More: “McCann to Lose 50 in July”