Ogilvy has hired Menno Kluin as chief creative officer for the agency’s New York office. Kluin was most recently U.S. chief creative officer for Dentsu Creative, leading creative output for Dentsu’s creative agencies including 360i, dentsuMB and Isobar before Dentsu International consolidated its creative agencies under one umbrella, Dentsu Creative.
In his new role at Ogilvy, Kluin will partner with Carina De Blois, president of Ogilvy New York and be responsible for the creative product in Ogilvy’s New York office, which services a range of global and regional clients including Ikea, Nestle, IBM, The Coca-Cola Company, Nationwide, Samsung and Audi of America, which recently named Ogilvy its creative and strategic agency partner.
“Menno is a modern creative who pushes the boundaries of possibility. He understands the complexities of our clients’ business today—and has a proven ability to produce creative solutions for them that are meticulously crafted and filled with wit and charm,” said Liz Taylor, global chief creative officer at Ogilvy in a statement. “Menno’s reputation for using creativity to drive impact, coupled with his track record of developing talent and fostering a culture of belonging, will benefit our teams and further strengthen the creative product in our largest office.”
De Blois added in a statement: “What many of us love about Menno is that he is a builder that brings out the true potential in talent, helps raise clients’ ambitions and has a track record for delivering work that creates a meaningful impact. He also has an appreciation for David Ogilvy’s legacy, which is incredibly important to all of us as we continue to grow and evolve the agency.”
Prior to his Dentsu Creative role, Kluin served as chief creative officer for 360i and—in 2020—the agency won more new and organic business than ever before in company history, with clients including Kroger, 7-Eleven, GlaxoSmithKline and others. Some of his creative highlights include the FTX “Larry David” Super Bowl commercial, the partnership with Oreo and PFLAG to launch “Proud Parent,” working with Kroger to create the first-of-its-kind AI tool Chefbot and forming an alliance with HBO and Oreo. Kluin is an alum of Miami Ad School Europe and started his career with roles at Saatchi & Saatchi NY and Y&R NY.
Kluin joins Ogilvy just as the agency was named Network of the Year at the 2022 Cannes Lions International Festival of Creativity.
“When you see the big moves Ogilvy is making, it’s clear that good things are on the horizon. I am a forward-looking person and a builder. Knowing that the current leadership teams subscribe to the same agency approach and philosophies was critical to me. It makes an opportunity like this irresistible,” said Kluin in a statement.