Mekanism Adds Print Component to ‘It’s On Us’ White House Campaign

By Kiran Aditham 

San Francisco-based shop Mekanism continues its ongoing “It’s On Us” campaign for The White House, created to address the very serious issue of sexual assault on college campuses. After kicking off the campaign last fall with two spots including a celeb-driven one featuring the likes of Jon Hamm, Common and President Obama himself, the parties involved have launched the next phase in the form of print/outdoor.

Here’s the first, which plays on New York’s “if you see something, say something” ads:

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Most of this chapter of the campaign, however, will be targeted at Spring Breakers in the Texas and South Florida areas. The first spot below targets alcohol abuse while the second addresses the matter of finding safety in numbers at related events:

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Meanwhile, last year’s PSAs will continue to air through the month of March at select nationwide theaters, various sporting events including NASCAR races, and arenas including the Verizon Center, Target Center, United Center, and several more.