Mcgarrybowen Tackles ‘Chutney Mountain’ for Branston

By Erik Oster 

Mcgarrybowen’s latest ad in its “Make It Special” campaign for Branston Chutney features a truly remarkable display of cheese sculpture.

In the 30-second spot, a man carves a giant tower of cheese with impeccable detail. He then tops his creation with a cracker, cheese slice and a dollop of Branston Chutney as the voiceover proclaims, “Whatever you make, make it special.” The camera then pans out to show the fallout from the man’s work (one incredibly messy kitchen). With humor suggesting that the brand’s chutney is what makes the creation, in fact, special, the spot finds a memorable way to position the brand as the condiment to set your creations over the top without seeming like it takes itself too seriously. We just feel bad for whoever has to clean up that mess.


Brand: Branston Chutney

Campaign: Make it special
Client: Mizkan Europe
Campaign Managers: Lorna Kimberley, Victoria Adams
Agency: Mcgarrybowen
Executive Creative Directors: Paul Jordan, Angus Macadam
Creative Team:Will Grave, Yury Vorobev
Planning: Kevin Chesters, Nicole Kirkland, Rhonwen Lally
Business Director: Robbie Black
Account Director: Susan Lawlor

Account Manager: Nicole Avery
Producers: Abbi Tarrant, Charlotte Stirrup
Production: Rogue
Direction: Sam Brown
Producer: Kate Hitchings
Post-production: The Mill
Audio production: GCRS
Media Planning: UM London
Food stylist: Clare Ferguson