mcgarrybowen Presents ‘The Fall with James Franco’ for Droid Turbo

By Erik Oster 

mcgarrybowen New York is launching a new broadcast spot for the Droid Turbo entitled “The Fall with James Franco.”

In the spot, James Franco is on a rooftop balcony attempting to help a lady friend retrieve a red scarf when he slips and falls. Most of the ad actually takes place with Franco in midair, in slow-motion, as he uses the phone to tell his friend to meet him downstairs and find a safe landing. He safely lands in a dumpster and then charges his phone in a restaurant, as the spot plugs the Droid Turbo’s ability to charge in fifteen minutes. It’s a pretty ridiculous way to get to this plug, so much so that it might actually detract from the message — even if it makes for a somewhat memorable spot.


Client: Verizon Wireless Droid
Agency: mcgarrybowen NY
Executive Creative Director: Russell Lambrecht
Associate Creative Director, Art: Jody Zorn
Associate Creative Director, Copy: Jessica Zalaznick
Executive Producer: Leelee Groome
Managing Director: Will Townsend
Account Director: Joey ZiarkoProduction Company: Rattling Stick

Director: Daniel KleinmanVisual Effects: Frame store