McCann/BBDO Vet Garcia Lands at 72andSunny

By Patrick Coffee 

Joe Garcia, executive veteran of multiple agencies in the Midwest, has accepted a position with 72andSunny.

We do not, at the moment, know exactly what position that would be; Garcia lists his current job status as “Shaking things up with 72andSunny,” and the agency confirmed that he is working with them but declined to specify the role he will play moving forward.

He first came to our attention in 2010 when he joined McCann as president of its Midwestern operations. He’d previously served seven years as president of BBDO Detroit, which closed several months prior to the McCann move after losing Chrysler Jeep to Global Hue. (That agency’s Detroit office also recently closed after losing the same account.) In accepting that role, Garcia replaced Garry Neel, who became EVP/global account director and later launched his own consultancy, Ferrell/Neel Global Advisors.

Garcia later became president and global managing director of Commonwealth//McCann before departing in early 2014. McCann promoted Sharon Wacker to the MD North America position following Garcia; she held the position until February 2015. Kate MacNevin, who was promoted to Executive Director of Global Operations at Commonwealth when Garcia left, still holds that position.

Garcia’s moves after leaving McCann are not clear at the moment. We also don’t know where he will work for 72: while the agency currently has offices in New York, LA and Amsterdam, he has been based in Detroit for some time and still lists the Motor City as his home base on LinkedIn.

We expect to get some updates on the move soon.