McCann & MRM Taps Craig Robinson for Verizon

By Erik Oster 

McCann & MRM enlist the aid of actor/comedian Craig Robinson (who also stars in a campaign for Dodge Dart) in the latest spot for Verizon FiOS.

The spot is a mock infomercial, featuring Robinson crooning hits about Verizon’s service, touting the amount of recordable time provided. In one song, “I Save Every Show About Hoarders,” he admits that he records, and never deletes, shows about hoarders, currently up to 167 episodes. Other hits include “Damn, Fishing Gets All Dangerous,” “Sports Highlights on the Toilet” and “Zombie Movies in Bed.” It’s a funny approach, and Robinson is endearing as always. The only problem with a fake bad infomercial is that it will never be as funny as a real bad infomercial. But then the spot’s real competition is other ads from cable providers and it wins, hands down. There’s also a 15 second edit of the spot, but a lot is lost in the process. Stick around for credits after the jump.



Agency: McCann & MRM//McCann, New York
Global Creative Chairman: Rob Reilly
Chief Creative Officer: Sean Bryan
Chief Creative Officer: Tom Murphy
Group Creative Director/Copy: Jesse Potack
Group Creative Director/Art: Benjamin Vendramin
Creative Director: Doug D’Arrigo
ACD/Copy: Justin Feinstein
ACD/Art: Dai Tran
Sr Art Director: Bill Chamberlin
Copy: Nick Morgan
Sr Integrated Producer: Meredith Rizzardi
Executive Producer: Alice Mintzer
Producer: Shelley Giera

Director: Randy Krallman
Production Company: Smuggler
Editor: Miky Wolf
Editorial Company: Big Sky
Mix Studio: Sonic Union
Sound Mixer: Paul Weiss

Gp Account Dir: Michael Goldstein,
Account Dir: Nicole Witover
Account Dir: Jennifer Prieto
Management Supervisor: Brynn Todesco

Music by JSM Music