McCann Melbourne has rolled out another “Dumb Ways to Die” spot supporting Metro Trains Melbourne for the holidays, following this Halloween effort.
The simple 30-second ad is centered around a re-working of “Deck the Halls,” replacing “fa la la la la” with “dumb dumb dumb dumb.” For the song itself, which is available on iTunes, McCann Melbourne teamed up with Emily Lubitz, Tangerine Kitty’s original vocalist for the “Dumb Ways to Die” song and lead singer of Tinpan Orange, along with members of the Salvation Army Choir. All proceeds from the download will be donated to the Salvation Army Christmas Appeal. In the spot, the song is accompanied by the “Dumb Ways to Die” characters dancing around festively, concluding with Lubitz saying, “Be safe around Christmas, a message from Metro.” Fans of the “Dumb Ways to Die” phenomenon should find plenty to enjoy in the video and may even find they want to download the song to play at holiday parties, with proceeds going to charity designed as an added enticement (although you have to wonder at the choice of charity, given that the Salvation Army has come under scrutiny in recent years for its discrimination against the LGBT community, and in Australia particularly for its handling of sexual abuse claims.)
Credits:
Client: Metro Trains Melbourne
Agency: McCann Melbourne
Production: Airbag Productions
Production: Electric Dreams
Recording artists: Tangerine Kitty with Members of the Salvation Army Choir