McCann Detroit appointed Peter Levin to the newly-created role of executive vice president, executive digital creative director. In the position, Levin will work closely with executive vice president, co-executive creative directors Robin Chrumka and Mike Stocker, overseeing the agency’s overall creative and digital work for all clients.
Levin arrives at McCann with over fifteen years of agency experience, most recently serving as senior vice president, group creative director, digital shopper marketing at Team Detroit, a role he took on this July. He originally arrived at Team Detroit in February of 2010 as a creative director, direct mail and email, taking on the additional role of senior vice president, group creative director, consumer relationship two years later. Before joining Team Detroit he spent two years with Wunderman, serving as vice president, associate creative director. He got his start in advertising as a copywriter for Organic in 1998. Over the course of his career he has worked with brands including Ford, Lincoln, Chrysler, Plymouth, Dodge and Salvation Army.
“Peter knows how to start the right conversations with customers in the right channels,” said McCann Detroit executive vice president, general manager Mel Smart. “His extensive background and his proven track record of spearheading effective campaigns for major global brands make him the ideal candidate to help us continue to raise the bar on our creative product, as well as to help place us firmly at the forefront of the rapidly evolving digital arena.”