-Del Campo Saatchi & Saatchi launched a new campaign promoting the Toyota Aygo (video above).
-Subway named former Coca-Cola CMO Joe Tripodi as its new global chief marketing officer.
-Unilever appointed Aline Santos as its new senior vice president, global marketing.
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-South Park once again parodied advertising, taking on branded content and targeted ads in “Truth and Advertising.”
-Digiday explains “Why Yahoo’s video strategy faltered.”
-Adweek explores “How Kit and Ace Uses Local Designers to Make Its Stores Into Destination Spaces.”
-Campaign global editor-in-chief Claire Beale claims “Passion and purpose beat big pay rises to keep talent.”
-Saatchi & Saatchi London launched a new unit called Buy, intended to boost sales for clients.