McCann Announces New Creative Hires

By Patrick Coffee 

As we told you two days ago, McCann has indeed poached Senior Creative Director Grant Smith, best known for his work on AT&T, from BBDO.

The press release gives us a few additional details: it appears that Smith will indeed be working under newly-minted North American CCO Eric Silver–and he’s not the only creative McCann hired.

In addition to Smith, Caprice Yu will also join the agency as ECD.

Yu had been freelancing for McCann for the past several months after leaving her ECD position at Sid Lee New York. She served as art director at 180 Amsterdam and BBH New York before leaving for an interactive ACD role at CP+B in 2010 along with Tim Geoghegan (currently creative director at New York’s TM Creative). After just over a year with Crispin, she returned to BBH, which promoted her to CD in 2012 before she left for Sid Lee.

The McCann release also included a new headshot for Smith:

grant smith 2

The money quote from Silver:

“We are truly excited to welcome Grant and Caprice. They both have an amazing history of answering creative briefs in thoughtful and provocative ways.”

The two new ECDs will presumably work across multiple accounts and report to Silver, who in turn reports to McCann Worldgroup Creative Chairman Rob Reilly.

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