DDB, Tribal Provide Easy Access to Thieves for Dutch Insurance

By Kiran Aditham 

Forget ADT: what you need is Dutch insurance company’s Central Beheer Achmea’s proof that ignorance pays off for would-be thieves in a new spot from DDB and Tribal Amsterdam.

To play off the theory that hi-tech can ring hollow at times, the agency and brand’s 57th collaboration, called “Just Call Us,” spoofs a Tim Cook Apple presentation while making things a little easier for would-be thieves.


DDB Tribal Amsterdam ECD Joris Kuijpers notes in a statement that the campaign was “…An amazing collaboration with the client from the start has enabled us to really make this film the best it can be. We also wanted to give our own team the opportunity to develop their skills in new areas.”

The marketing effort, which also includes pre-roll and other forms of digital advertising, stakes the claim that a simple phone call to Beheer can alleviate home theft woes.

Agency: DDB & Tribal Amsterdam
Account: DDB & Tribal Amsterdam
Concept: DDB & Tribal Amsterdam
Creative Direction: DDB & Tribal Amsterdam
RTV Producer: DDB & Tribal Amsterdam
Production Company: DDB & Tribal Amsterdam
Director: DDB & Tribal Amsterdam
D.O.P.: Philip van Volsem
Producer: Arjan Oosterveer & Vanessa Janssen
Editor: Marc Bechtold
Grading: Captcha
Online: Captcha
Sound Studio: Studio de Keuken