M&C Saatchi Sets Up Shop in Stockholm

By Kiran Aditham 

The photogenic folks you see above comprise the leadership team at M&C Saatchi’s latest office, which has opened its doors in Stockholm. With the addition of its Swedish branch, the agency network now counts 27 offices around the world. Among the folks you see above is Martin Cedergren (denim shirt), a Euro agency vet who’s joining M&C Stockholm as executive creative director/partner and held similar positions at the likes of AKQA and 180 Amsterdam as well as Akestam Holst. The rest of the partners includes fellow ECD/partner Patrick Dry (glasses) former Lowe Black strategist Klara Eide (center), Lowe Brindfors alum and current M&C Stockholm CEO/partner, Bjarta Eide (white shirt, far right).

According to a statement from M&C Saatchi CEO Moray MacLennan, the new full-service office will further strengthen its global network. “This strategic move in Scandinavia further strengthens our global network,” he echoes. “The region is home to some of the world’s most innovative brands and talent. We have a uniquely experienced team of founding partners–they combine an energetic, entrepreneurial spirit with a deep level of insight and business acumen across tech and traditional methods. Their understanding of the Scandinavian market is unsurpassed and the team is a great addition to the M&C Saatchi network.”


We’re awaiting word on staff count and specific clients, though we’re not sure how the Stockholm branch can top Tom Brady’s gesture to a plebeian in his latest Ugg ad brought to us by M&C Saatchi L.A. Update:Well, M&C Saatchi isn’t revealing too much at the moment–apparently, everything’s still “highly under wraps”–but the agency’s Stockholm office is “currently recruiting and we will be announcing the first clients in the near future.”