No, that’s not Massive Attack playing. That’s Band of Horses. Don’t worry, it makes sense later.
One of trip hop’s last remaining relics, British electronic pioneers Massive Attack, surprised longtime fans and listeners when they agreed to feature one of their new songs, “Paradise Circus,” in a car commercial for Lincoln. Not only was it the first time Massive Attack’s music was used to sell cars, but it’s also the first time in a while that a company thought trip hop could be a commercially viable genre and just boring, drone-y creepiness (apologies to Tricky and Portishead, who are also both still around and making music somehow).
Being the environmentally conscious guys they are, Massive Attack is donating all of the money made from the commercial to “Save Our Gulf,” an initiative on the Waterkeeper Alliance dedicated to cleaning up this summer’s disastrous BP oil spill. And, unlike Lincoln, “Save Our Gulf” is smart enough to use a pretty-sounding band like Band of Horses to score their advertisements. It’s not the first time Massive Attack as dedicated income to charity, with past donations going to the Red Cross and Hoping Foundation.
More: “Billie Joel’s First-Ever Commercial License Spawns YouTube Hit“