Marshawn Lynch Will Eat Your Lunch in GS&P’s New PSA for Common Sense Media

By Patrick Coffee Comment

Put the goddamned phone down!

We know, you have to check Fishbowl to see what people are saying about [Insert agency here]’s San Francisco office or making the switch from accounts to PR (don’t do it!).

But NFL superstar Marshawn Lynch can’t stand to see you obsess over that screen. He wants you to know how much he appreciates you for who you really are.

In a new campaign for Bay Area nonprofit Common Sense Media by Goodby Silverstein & Partners, the Raiders running back has some words for young folks who can’t stop texting at the table.

According to the release, Marshawn is “trolling” his victims in these spots, which were shot in collaboration with his own production company BeastMode and did not include any scripts.

As we learn in the second ad, it’s not just kids who do this.

Let’s see him spit that soda out!

This is all part of the #DeviceFreeDinner PSA effort that started last year with a similar series starring Will Ferrell.

“Our devices keep us connected, informed, and engaged, but in today’s tech-driven world it’s important to take breaks,” said group founder and CEO James P. Steyer, adding that research shows kids and adults alike feel addicted to their devices.

Jeff Goodby described Lynch as “a force of nature,” adding, “In these commercials, we attempt to simply get out of the man’s way. It results in great comedy, but also a message that truly connects with a wider audience.”

A final spot stars Jerry Rice, Steve Young, Harris Barton and Ronnie Lott, who call the plays on a green bean plate pass that did NOT go as planned.

“If you’ve ever played team sports, you know that when a team doesn’t work together, it falls apart,” said CCO Margaret Johnson. “That’s as true in a family dinner as it is in a football game.”

CREDITS

Agency: Goodby Silverstein & Partners
Client: Common Sense Media
Campaign: “Device Free Dinner”

“Friends Slo Mo” and “Hot Sauce”

Partner: Jeff Goodby
Partner: Rich Silverstein
Chief Creative Officer: Margaret Johnson
Associate Creative Director: Anthony O’Neil
Associate Creative Director: Rony Castor

Production
Director of Production: Tod Puckett
Producer: Nick Goldsmith

Account Services
Account Director: Melissa Buck
Account Manager: Ellen Lovoy

Brand and Communication Strategy
Brand Strategist: Ginny Rider

Business Affairs
Senior Business Affairs Manager: Judy Ybarra
Business Affairs Manager: Annie Holmgren

Production Company
Company name: Beastmode Productions, LLC
Director: Diaunte Thompson
Director of Photography: Mike Epple
Producer: Diaunte Thompson
Executive Producer: Bryon Sheng

Editorial Company
Company name: eLevel
Editor: David Becker
Assistant Editor: Steven Castro
Senior Producer: Alison Plansky
Executive Producer: Michael Damiani

Telecine
Company name: The Mill
Colorist: Gregory Reese
Color Producer: Diane Valera
Production Coordinator, Color: Jessica Amburgey

Sound Design and Music
Music: Atomica Music
Sound Design: eLevel
Sound Designer: Dave Baker

Mix
Company name: eLevel
Mixer: Dave Baker

Executive Producer: Luke Dillon

“Fundamentals”

Partner: Jeff Goodby
Partner: Rich Silverstein
Chief Creative Officer: Margaret Johnson
Associate Creative Directors: Kate Baynham, Hanna Wittmark

Production
Director of Production: Tod Puckett
Producer: Christine Oh

Account Services
Account Director: Melissa Buck
Account Manager: Ellen Lovoy

Brand and Communication Strategy
Brand Strategist: Ginny Rider

Business Affairs
Senior Business Affairs Manager: Judy Ybarra

Production Company
Company name: Kapsized / Arts & Sciences
Director: Casey Storm
Director of Photography: Benn Martenson
Producer: Jed Herold
Executive Producer: Mal Ward

Editorial Company
Company name: Arcade Edit
Editor: Sean Lagrange
Assistant Editor: Paulo Miramontes
Head of Production: Kirsten Thon-Webb
Managing Partner: Damian Stevens
Executive Producer: Crissy DeSimone

Telecine
Company name: The Mill
Colorist: Gregory Reese
Executive Producer, Color: Linda Jackson
Color Producer: Diane Valera
Production Coordinator, Color: Jessica Amburgey
Color Assist: Logan Highlen, Gemma Parr, Zack Wilpon

VFX/Finishing
Company name: Timber
Creative Directors/Partners: Jonah Hall, Kevin Lau
Executive Producer: Sabrina Elizondo
Head of Production: Melody Alexander
Lead Flame Artist: Chris Homel
Flame Assistants: Brack Hightchew, Brandon Harden
Senior VFX Producer: Emily Avoujageli
Graphics Artists: Dan Blank, Jon Lorenz

Sound Design and Music
Music: Butter Music + Sound
Creative Director/Composer: Max Schad
Head of Production: Annick Mayer
Producer: Stone Irr

Mix
Company name: Lime
Mixer: Adam Primack
Producer: Kayla Phungglan
Executive Producer: Susie Boyajan

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