Marks & Spencer Launches Closed WPP Review

By Erik Oster 

Everything’s coming up WPP for British retail giant Marks & Spencer, which just launched a closed creative review involving only the Sorrell holding company’s shops.

16-year incumbent RKCR/Y&R will defend against fellow WPP agencies J. Walter Thompson, Ogilvy & Mather, Grey London, CHI & Partners and VCCP in the review, which will take place over the summer.

“Together with M&S we have redefined retail advertising, invented food porn and welcomed a host of leading ladies from Twiggy to Rita Ora,” RKCR/Y&R CEO Jon Sharpe said in a statement. “Our campaigns have instilled M&S’s core principles of quality, service and value whilst cementing its position as a stylish and iconic national treasure. We have enjoyed consistent recognition and reward for both creativity and effectiveness of our creative output and we look forward to meeting the challenge of this pitch with the dedication, passion and enthusiasm we greet every brief from M&S.”

The agency’s recent work for Marks & Spencer includes last year’s food porn holiday effort “Adventures in Surprises” and last September’s 40-second spot promoting the brand’s fashion offerings.

Since taking over as CEO last last year, Sharpe has helped lead RKCR/Y&R to three consecutive successful pitches, including defending the agency’s BBC account.

Why do clients do this, again?

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