“Timeline”, by Toronto based MacLaren McCann, chronicles the career of hockey player Bobby Orr via his injuries. His many, many really painful looking injuries.
Um, did he pay for all those surgeries with MasterCard? OK, I’ll lay off the ad in the “does it make sense” category. Nonetheless, it’s impossible to watch this spot and not feel something. Not an easy task given the long line of, “Priceless” ads that have preceded this latest iteration.
Credits after the jump.
More: “Oh Nooo! Mr. Bill New MasterCard Spokesdollwhore”
Titles: Timeline & Pep Talk
Client: MasterCard Canada
Agency: MacLaren McCann, Toronto
Group Creative Director / Art Director: Robert Kingston
Group Creative Director / Writer: Wade Hesson
V.P./ Dir. of Broadcast Services: Franca Piacente
Producer: Angy Loftus
Group Account Director: Ryan Timms
Account Executive: Emily MacLaurin-King
Production Company: Suneeva, Toronto
Director: Laurence Thrush
Executive Producers: Geoff Cornish, Michi Lepik-Stahl
Producer: Gene Walker
Director of Photography: Gary Young
Editorial: Panic and Bob, Toronto
Editor: David Baxter
Visual Effects: Crush, Toronto
Lead Compositer: David Whiteson
Compositor: Pat Moore
Executive Producer: Jo-ann Cook
Producer: Debbie Cooke
Music (Timeline): Vapor, Toronto