Universal McCann has lost their duties on Nortel, which they’ve held since 2006. U.S. ad spending on the brand is estimated at $10-15M.
A Nortel rep told AgencySpy that: “McCann and Nortel have been successful partners for over two years now, and we continue to work with McCann as we evaluate the right go-forward model for Nortel’s marketing programs in the current business environment.”
Our spies tell us that this really means that McCann will get some projects, here, there and along with a host of other brands in what is considered a cost cutting measure for Nortel. Looks like everyone is just going to continue tightening up the belt.
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