Luke Bryan really likes popcorn. In a new video, the country star and American Idol judge professes his love for the snack that extends to him farming the stuff.
AGCO Corporation—an agricultural machinery and precision ag technology company—and Bryan will introduce Fendt & Luke Bryan’s Boldly Grown Popcorn, a limited-edition packaged snack made with the help of a few farmer friends from Merritt Pop Co., on August 25.
Bryan, when not on tour or filming Idol, can apparently be found in the cab of his Fendt 724 Vario tractor on his Tennessee farm, which gave him an idea to grow his own popcorn—and the 30-second video by Colle McVoy for the snack shows him driving the tractor, harvesting the corn and enjoying the finished product.
Available in Bold Butter and Chart Toppin’ Churro flavors, Boldly Grown Popcorn will be available for sale exclusively on BoldlyGrownGoods.com for $5 per bag, plus shipping, while supplies last. Fans can purchase popcorn beginning at noon Eastern time on Thursday, August 25.
“I’ve sung about farming my entire career, so having the chance to work with Fendt to grow my favorite snack for my fans is pretty special,” Bryan said in a statement. “The strength, agility, precision, reliability, function, and comfort of my Fendt 724 Vario gives me the same confidence in the cab that I feel when I’m performing on the biggest stages. Hands down, it’s the perfect tractor for the job.”
Once the limited supply of Boldly Grown Popcorn sells out, Fendt will donate $25,000 to the National Future Farmers of America organization, the premier youth organization that prepares members for leadership and careers in the science, business and technology of agriculture.
“AGCO’s relationship with Luke Bryan and his Farm Tour really highlights the passion we share for putting farmers first,” said Eric Hansotia, AGCO chairman, president and CEO in a statement. “AGCO is a strong supporter of FFA’s educational mission and many of our employees—including myself—grew up in the organization. This is a fun opportunity for AGCO, Luke and his fans to help FFA prepare tomorrow’s farming leaders.”
Fendt is an official sponsor of Luke Bryan’s Farm Tour, an annual outdoor concert series staged on actual farms throughout the country. In 2021, Fendt and Bryan produced “Rise Before Sunrise,” a digital video series, featuring more than 20 mini-episodes on Fendt’s YouTube account that provided a glimpse into Bryan’s mind while he plowed his Tennessee farm field using his Fendt 724 Vario tractor.