Brands | Campaigns | Events Lexus Disrupts Its Design for Fashion Week By Jordan Teicher on Sep. 30, 2013 - 12:00 PM Mercedes and artsy skateboarding</a>. Now, Lexus and Fashion Week performance art. The above video (6:43) is a full-blooded show: holograms, lights, dance. drama, wobbly music, and emotion. It looks impressive, but I have absolutely no idea what it has to do with Lexus or even ideas remotely associated with Lexus other than some far-off metaphor for technology as art. It is a Fashion Week creation, however, so take it with a grain of salt and feed that grain of salt to a bony model.</p> <p>AOR Team One joins forces with multimedia studio LEGS for the project, which is actually meant to celebrate the 2014 Lexus IS sedan. Nothing screams avant-garde art quite like luxury sedans. Credits after the jump.</p> <p><span id="more-55243"></span></p><div class="adslot adStandard"> <span class="ad-label">Advertisement</span> <div class="htlad-abn-m1_mobile" data-unit="/319737315/mediabistro.blogs/agency_spy"></div> </div> <p>Creative Directors Ryan Didonato, Andrew Smart<br /> Media Director &#8211; Kirsten Atkinson<br /> Associate Media Director &#8211; Shelley Cartland<br /> PR Director &#8211; Meg Seiler<br /> PR Management Supervisor &#8211; Daphne Dobbs<br /> PR Supervisor &#8211; Kat Kirsch<br /> National Research and Partnership Manager &#8211; Lissy Galton<br /> Assistant Account Executive &#8211; Channel Smith </p> <p>Production Company: Legs Media, New York<br /> Executive Producer/ Founder: Adam Joseph<br /> Executive Producer: Tom Berendsen<br /> Director: Radical Friend<br /> Creative Directors: Andrew Thomas Huang, Radical Friend<br /> Producer: Jonathan Lia<br /> Line Producer: Carrie Bornstein<br /> Production Supervisor: Alli Maxwell</p> <p>Choreographer: Ryan Heffington<br /> Music Composition: HEALTH<br /> Designer: Giles Deacon<br /> Make-Up: Kabuki<br /> Graphic Elements: Logan Seaman<br /> VFX: Dorian Orange<br /> Video Production: BootLegs<br /> Lighting: Stanton Collective<br /> Motion Graphics, Set Design and Visual Systems: Obscura Digital<br /> Holographic Display: Musion<br /> Video Editor: Nuno Xico and Bennett Barbakow</p> </p></div> <!-- ZEPHR_FEATURE_END article- --> <a name="fbcomments"></a> </div> </article> <!-- Prototyped related content --> <div class="clearblock prevnext"> <div id="goprevious"><a href="https://www.adweek.com/agencyspy/tbwaneboko-combines-video-with-3d-animation-in-de-optimist-for-delta-lloyd/55250/" rel="next">< Previous Article</a></div> <div id="gonext"><a href="https://www.adweek.com/agencyspy/lowe-campbell-ewald-makes-some-cuts/55246/" rel="prev">Next Article ></a></div> </div> <div class="adslot adStandard"> <span class="ad-label">Advertisement</span> <div 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