Even though many sales lots are short on inventory, major automakers are releasing holiday spots to boost end of the year sales. Both Lexus and Subaru have launched campaigns and each has an element of giving back to charitable causes, along with some shiny new vehicles with bows.
Lexus has released its “December to Remember” campaign by Team One with a couple of spots meant to capture childhood wonder with the season. In “Runway,” a child gathers festive lights and builds a runway for Santa and his reindeer. On Christmas morning, she proclaims, “It worked,” as she runs to the driveway to see their family’s new 2022 Lexus ES F Sport topped with the signature red bow.
The second spot, “Wonderland” focuses on a tween enlisting his friends to collect seasonal decorations in his dad’s all-new 2022 NX F Sport to transform the town square into an sparkling winter wonderland.
The giving portion of the campaign benefits kids affiliated with Boys & Girls Club of America. Nationally, Lexus will provide a $300,000 charitable donation to the organization. Locally, Lexus dealers will have the opportunity to surprise members of the Boys & Girls Club across the country with something special from their wish lists and deliver it with a big red bow. A few of those moments will be captured on video and shared on social media.
Subaru highlights its featured charities
Subaru is playing up its charitable giving in its “Share the Love Event” campaign, highlighting various charitable organizations that it supports through the sales event.
With every new Subaru purchased or leased through January 3, 2022, Subaru will donate $250 to the customer’s choice of charities: The ASPCA, Make-A-Wish, Meals on Wheels America and the National Park Foundation or one of 794 hometown charities selected by Subaru retailers nationwide.
The creative by Carmichael Lynch features non-profit volunteers, family members and those who have been positively impacted by the various organizations, with standalone spots for each charity and an anthem spot that explains the automaker’s charitable efforts.