Building off “The Players” campaign, which features soccer greats Pele, Maradona, and Zinedine Zidane photographed by Annie Leibovitz, Louis Vuitton has released a video showing the behind-the-scenes making of the World Cup trophy case.
As it turns out, the making of the case took only 2:33, which is two minutes longer than the video is interesting. It’s a shame that the self-proclaimed Louis Vuitton Don, Kanye West, wasn’t available to produce the score.
“The Players” campaign features beautifully shot videos of the three soccer greats answering questions about their careers and the two other players, which is great content for any soccer fan. There’s even a clip of Pele and Zidane squaring off on the foosball table, which again, is great stuff for soccer advocates, but is in dire need of some editing for the casual fans.
Louis Vuitton would not comment on the video or even the case itself, but we have received word* that the estimated value of the one-of-a-kind case is enough to feed countless small villages in South Africa.
*no we haven’t
More: “Louis Vuitton Will Not Have Hyundai Besmirch Its Image”