Leo Burnett London Continues Myth Busting for McDonald’s with ‘Eggs’

By Erik Oster 

Leo Burnett London continues the myth busting “Good to Know” campaign it launched for McDonald’s last year with the new, 40-second spot “Eggs.”

While earlier efforts focused on the sourcing of the fast food chain’s beef, chicken and potatoes, “Eggs” focuses on the breakfast staple. “How you ever wondered how they make the eggs for the Sausage and Egg McMuffin?” the voiceover asks at the start of the spot, over footage of a Wonka-esque egg-making contraption. “Is it a real egg?” asks a customer named Jen, a question one employee is all too familiar with. The answer, McDonald’s would like you to know, is yes, “There’s a real, freshly-cracked, free-range egg in every McMuffin.” Like its predecessors, the spot ends by directing viewers to the “Good to Know” website, where they can learn more about the ingredients in McDonald’s offerings. The spot launched on January 15 and will continue in rotation with the spots “Fries” and “The Cow” , supported by online content running on Facebook and YouTube, as well as national print ads.

Creative Agency: Leo Burnett London
Executive Creative Director: Justin Tindall
Creative Directors: Richard Robinson and Graham Lakeland
Copywriter/Art Director: Adam Tucker
Account Director: Lizzie Clayton/ Sam Houlston
Planner (creative agency): Sarah Sandford, Josh Bullmore

Media Agency: OMD
Planner (media agency): Kat Howcroft & Lucy Johnson


Production Company: Sonny London
Production Company Producer: Nick Goldsmith
Director: Guy Manwaring
DOP: Marc Gomez del Moral
Editor: Mark Edinoff at Work

Post-production Company: MPC

Audio Post-production Company: Sam Robson, 750mph