Leo Burnett Launches ‘Our Song’ for United Healthcare

By Erik Oster 

Leo Burnett channels Dirty Dancing in its latest spot for United Healthcare, entitled “Our Song.”

In the 60-second spot, a couple hears the beginning of “(I’ve Had) The Time of My Life” from the Dirty Dancing soundtrack. “It’s our song,” the woman says, laughing, and soon the couple is doing their best to recreate a scene from the film. But their Jennifer Grey and Patrick Swayze impressions aren’t quite up to snuff and after a attempting a certain move they find themselves in need of United Healthcare’s Virtual Doctor service. It’s a funny and memorable ad, and it ties in well enough to the service it’s promoting that viewers should remember the connection. It also doubles as a PSA about the dangers of attempting professional dance moves in your dining room.



Advertising Agency: Leo Burnett
Chief Creative Officer: Susan Credle
Executive Creative Director: Jeanie Caggiano
Creative Directors: Vince Cook, Colin Selikow
Copywriter: Jeanie Caggiano
Art Director: Amanda Butts
Executive Producer: Mary Cheney
Account Directors: Leslie Meredith, Jason Reno
Account Supervisor: Thy Barnes
Account Manager: Sarah Smith
Planning Director: Denise Fedewa
Strategy Director: Sue Broverman
Legal: Carla Michelotti, Barbara Dent, Michael Sirota, Andrew Block
Clearance: Tracy Scimeca
Business Manager: Elevna Dowd
Talent Manger: Sara Anderson
Creative Resource Manager: Kevin Brown
Music Supervisor: Chris Clark
Music Producer: Jocelyn Brown
Production Company: Furlined
Directors: Will Speck, Josh Gordon
Visual Effects: The Mill
Editing: Whitehouse Post
Editor: Matthew Wood
Director of Photography: Jo Willems