Those stealth ice cream deliverers at LBi appointed Jonathan Isaac to the newly-created Global Head of Planning position.
Isaac, who began his ad career at JWT and Publicis in London, most recently served as strategy director at Anomaly and worked with clients including Motorola, Coca-Cola and Disney. Prior to that, he held the global planning director position for the HP business while at Goodby and also co-founded the Audience Planning department at the BBC. Though he’ll be based in LBi’s US HQ in NYC, Isaac’s new post calls for him to travel aplenty throughout the agency’s network.
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