Back in September, McKinney created an ad for Samsung starring the almost-too-cute Kristen Bell and Dax Shepard preparing for a night out only to stay in wasting time on their Galaxy Tab S. Now the couple has returned in a holiday effort for Samsung, presumably also from McKinney that sees Dax decorating the house with a little help from a very pregnant Kristen.
In the spot, entitled “Home for the Holidays,” the couple communicates via video as Dax scours the attic for decorations and goes to the store for holiday treats and Dax shows off Samsung’s smart watch when he takes a call from Kristen while setting up lights on the roof. When they finally complete decorating and switch the lights on Kristen says suggestively, “You know what this gets me in the mood for?” — but it’s not what you think. Viewers who enjoyed the cutesy appeal of the couple’s previous Samsung ad will find plenty to like here. Those who found that spot a little cute for its own good will probably want to skip this one.
If you’re wondering how close to real life the couple’s antics in the spot are, the answer is pretty close. According to Todd Pendleton, chief marketing officer at Samsung Telecommunications America, “Kristen and Dax go big for the holidays and their traditions from wearing matching pajamas and sweaters to decorating the house Griswold style are all true to what they do in real life.”
Campaign: Home for the Holidays
Chief Creative Officer: Jonathan Cude
Executive Creative Director: Peter Nicholson
Copywriters: David McClay, Robyn Gunn
Art Director: Cody Pate
Director, Broadcast Production: Regina Brizzolara
Head of Account Planning: Walt Barron
Account Planners: Kevin Murray, Alex Brands
Account Directors: Katie Clark, Amy Dillon
Account Executive: Gillian McBrayer
Director of Creative Resources: Stacy Seefeldt
Production Company: Independent Media, Inc.
Director: Tucker Gates
Director of Photography: Mauro Fiore