Kid Rock Kicks Off Inevitable Career as Beer Salesman

After forays into rap-rock, hip-hop and country slop, the self-proclaimed “American Badass” has launched his own brand of brew called, you guessed it, “American Badass.”

Kid Rock, nee Bob Ritchie, is now an alcohol brand thanks to distributor Drinks America, which will sell the beer in the musician’s home state of Michigan as well as Ohio, Texas, Nevada, Tennessee and California. The Waffle House rabble-rouser offers an eloquent ode to the lager, stating: “I’m American, that’s what I like to drink, and from looking around the parking lot before my shows, I know that’s what my fans drink.” Freedom-loving tailgating never sounded more fun.

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