KFC celebrates the launch of the chain’s new chicken and rice bowls in a new 30-second spot and its new red velvet cake offering in a 15-second effort.
While W+K won the account in early February, they confirmed that their work for the brand has yet to launch, meaning the spots were presumably created by FCB and are likely among the last work the agency created for KFC.
The 30-second spot opens on a guy bugging his co-worker by popping his head over his cubicle and saying, “Let’s play ‘who won lunch?’.” The annoyed co-worker tells him he’s busy, but he sits down next to him anyway and claims to have won with his barbecue chicken and rice bowl from KFC. After initially seeming to admit defeat, the co-worker pulls out his Tex-Mex chicken and rice bowl and the two declare it a draw, and decide to make fun of another co-worker, who is unhappily eating a sub. The spot continues the trend of KFC not so subtly poking fun at Subway and championing the superiority of its five dollar lunch deals, which includes a cookie and a drink. As has been the case with previous such efforts, the strategy is painfully transparent and doesn’t make for an easy viewing experience. That’s not to say it’s entirely unsuccessful though, as it does point out the flaws in Subway’s offerings.
The 15-second effort, meanwhile, shows a brother and sister surprising their parents by bringing home a KFC meal complete with the new red velvet cake, which comes free with a 10-piece meal or larger. Like so many ads for the brand, it ends with the family happily tearing into fried chicken at the dinner table.