JWT Amsterdam has launched a broadcast campaign for BMW’s new electric BMWi3 entitled “Driving Pleasure Reinvented.”
The 30-second spot highlights some of the car’s distinctive features, such as its carbon frame and use of materials such as eucalyptus wood, through a conversation two men have over lunch. One of the men brags about the car, with one of the men asking how it drives. “Like this,” the proud BMWi3 owner says and mimes driving without making a sound. The other man makes the sound of an engine revving up, with the BMWi3 owner correcting him that no, the ride is completely quiet. The spot ends with a shot of the vehicle and the “Driving Pleasure Reinvented’ tagline, fitting for a car that breaks with expectations. Of course, JWT is banking on the quiet ride being a selling point, which may or may not be the case.
Credits:
CAMPAIGN TITLE Driving pleasure reinvented
CLIENT BMW Group Nederland
DATE 17 November 2014
MEDIA TV, Online
URL http://www.bmw.nl
ECD: Bas Korsten
CREATIVE ART: Tibor van Ginkel
CREATIVE COPY: Thomas Reinhold
BUSINESS DIRECTOR: Marcel Buining
CONCEPT PRODUCER: Martijn Pots
SCREEN DIRECTOR: Marloes van den Berg
CREATIVE DTP: Kirsty Reilingh – de Vries
CLIENT CREDITS
Marketing Director: Peter Haug
Communication Specialist: Silvia de Leeuw
Manager Product Marketing: René de Heij
BMWi: Marc Bras
PRODUCTION COMPANY: Caviar – Koen Barnhard
POST PRODUCTION:Captcha
DIRECTOR: Rolf van Eijk
D.O.P.: Piotr Kukla
EDITOR: Gert-Willem Visser
PHOTOGRAPHY: Coen van Berkel
SOUND DESIGN: Alfred Klaassen – Jacco Lenstra
CASTING: Groen Casting, Dynamic Casting