Jump Style! Who’ll Use it?

By Matt Van Hoven 

This type of thing comes around every now and then, and eventually ends up in the mainstream somehow. You may not remember Parkour, the crazy sport that erupted a few years ago in France and across the globe. But it started out with a few videos on YouTube and eventually ended up in commercials (Pepsi, Nissan) and even in the latest James Bond flick Casino Royale‘s opening scene.

So where will Jump Style end up? Who knows, but my trend-spotting sense tells me it’ll be showing up somewhere. Best guess &#151 Sobe.

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