They say that when an ECD in New York flicks a paper football across his/her desk, three million DM leaflets are printed in Hershey, PA. Strategy meetings, market research and trips to Starbucks all lead to a tsunami of wasted energy, time and money; that’s one way to put what Joseph Jaffe said about the state of things.
Check out this video. It’s a bit long, but you won’t want to miss what Jaffe has to say about how your clients should spend their money. It ain’t gonna make you happy.
An agency spy makes a good point — AdAge sent its readers an e-mail about Jaffe’s video. Counterintuitive much? Discus.
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