Integer Group Hires JWT Vet to Lead Creative

By Patrick Coffee 

Michael RiveraThe Integer Group, an Omnicom agency that counts itself as part of the TBWA organization, hired Michael Rivera to serve as SVP/ECD in its Des Moines office.

We last heard from Rivera in 2010, when he went to Hoffman York, later known as “HY Connect,” as ECD.

Over the course of his career to date, Rivera held a series of creative roles beginning with a senior writer gig at JWT, which began in 1991. He spent the last half of the 90’s as creative director there before moving into the integrated marketing field with a nearly eight-year stint as ECD at Pittsburgh indie agency MARC USA.


He also held the ECD position at Omnicom’s now-defunct and a packaged goods-focused shop called JUMP before Integer made the hire.

Before you get snarky, note that his LinkedIn profile includes testimonials from people at BBDO, Razorfish, Leo Burnett, Giant Creative Strategy, et cetera.

Here is Rivera’s online portfolio.

As the portfolio’s homepage reminds us, “Everything a brand does is advertising”…unless they don’t have to pay for it. Then it’s public relations.