Initiative Stacks Up For Their New Cadbury Account

It’s Monday, which means all those folks who sealed up a new name for their paycheck are ready to tell the world. The first of the day is below. Positive more are to come.

– Initiative has hired Jennifer Nyhan as VP, group account director to run the shop’s Cadbury Schweppes Americas Beverages business. That’s a new account for Initiative who beat out Mediaedge:cia in January for the estimated $140M account.
Nyhan is leaving Impact Marketing & Promotions where she developed creative concepts and oversaw campaigns for clients like Virgin America Airlines.