In Publicis Groupe’s Latest Holiday Video, Marcel Asks, ‘Why Create Me If No One Wants Me?’

By Patrick Coffee 

In case you haven’t entered the holiday card fatigue zone, Adweek will soon be publishing part two of (at least) three since we have to include every mom and pop shop from Portland, Oregon to Portland, Maine lest their PRs send us coal instead of whiskey next year.

Meanwhile, Publicis continues its annual tradition of self-mockery with the 2018 edition of the non-denominational holiday greeting.

Last year, we saw what a mere six months of running such a successful company had done to one Arthur Sadoun: grey hair and more anxiety than J&J’s crisis comms team had earlier this month. Maurice Levy, by comparison, was the portrait of youth and health in his semi-retirement.

This year it’s all about another recent addition to the Publicis family: Marcel, of course.

So they managed to name-check Fishbowl and a certain blog. The font isn’t quite right, but we’ll take it.

For the record, we didn’t have as much to say about Marcel itself as the “trade show ban” that ended with a bunch of Lions for P&G and other clients. But some employees did! Remember this one and all these takes?

Notably absent from this video are Arthur, Maurice and any other recognizable Publicis employees. Maybe they just have too many other things to do, or maybe the company is still in cost-cutting mode.

That money the Saudi Arabian government paid to reserve 500 nights at Trump International Hotel back in 2016 via Qorvis/MSLGroup has to count for something, right?