i.d.e.a. Signs Canadian Vet to Lead Creative

By Patrick Coffee 

daniel_fullToday San Diego’s i.d.e.a. — one of the fully-integrated agencies you’ll be seeing more and more of in coming years — announced plans to shore up its ad creative team by hiring Daniel Andreani as SVP/ECD.

While Andreani has an extensive history in the agency world, he spent much of his previous 20 years in the field working for Canadian shops.

Before joining his most recent employer MW+C in New Mexico, Andreani spent two years as SVP/CD at BBDO’s Montreal office, producing work for clients like Campbell’s, Pepsi and Chrysler. Prior to that job, he spent nearly seven years as a partner/CD and art director at Sid Lee; previous employers include TAXI Toronto.

The press release notes that the hire follows i.d.e.a.’s acquisition of 4120, a production studio responsible for campaigns by IKEA, BMW and The San Diego Chargers (among others).

Campaigns to come.