McCann, New York has a new campaign for Verizon FiOS, touting the brand’s “Speed Match” — matching download and upload speeds.
To do so, McCann set up an experiment slowing down an up escalator. When riders finally reached the top, a spokeswoman asks, “Shouldn’t up be as fast as down?” and then continues to make the point that the same should true of Internet connection speeds. It’s a pretty obvious visualization of the feature, and may help those who have trouble understanding tech issues appreciate FiOS’ “Speed Match” (even if they still don’t quite understand what they’re talking about).
Credits:
Advertising Agency: McCann, New York, USA
Global Creative Chairman: Rob Reilly
Chief Creative Officers: Sean Bryan, Tom Murphy
Group Creative Director / Copywriter: Jesse Potack
Group Creative Director / Art Director: Benjamin Vendramin
Junior Copywriter: Evan Atherton
Integrated Producer: Sara Ward
Account Management Head: Neil Frauenglass
Account Director: Nicole Witover
Account Supervisor: Matthew Rakow
Director: Heny-Alex Rubin
Production Company: Smuggler
Editor: Erik Laroi
Editorial Company: Mackenzie Cutler, Inc
Mix Studio: Sonic Union
Sound Mixer: Paul Weiss
Music: JSM Music
GFX/Special Effects: Charlex