i.d.e.a. Announces Its Newest Hire with Some Hair Metal

By Patrick Coffee 

Oh hey, remember i.d.e.a.? The San Diego shop continued its pattern of poaching members of the Saatchi & Saatchi organization this month by hiring former Team One group account director Nathan Smith to serve as its new VP of client partnerships.

i.d.e.a. then produced this video to announce his hire. It includes some of Smith’s legitimate thoughts on integrated marketing and, for entertainment value, a bit of Scorpions nostalgia.

Before moving to i.d.e.a, Smith spent nearly six years with Team One and previously worked in accounts at One Eighteen Advertising on Wilshire Boulevard.


We’re pretty sure this wasn’t intended to be an April Fools’ Joke. But, you know, timing.