-Leo Burnett Moscow and Jeep find “Beauty in Dirt” (video above).
-Marketing lists this year’s best and worst April Fools’ Day pranks by brands.
-Adweek takes a look at Laundry Service, “the New Influencer Agency That Already Has 2,000 Big Names on Board.”
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–Publicis One announced its global and regional leadership today.
-Forbes asks “Why Are Ad Agencies So Poor At Appointing Their Creative Leaders?”
-Marketing examines advertising clichés.
-Copyranter Mark Duffy writes “An imagined conversation from inside the McDonald’s tagline bunker.”
-The Drum takes a look at “Hires and departures at Beam Suntory, Heineken, Publicis One and more.”