Hyundai Assumes Their Customers Are Just as Loyal as Soccer Fans

By Kiran Aditham 

Watching the godawful refereeing from the U.S./Slovenia match this morning diminishes our enthusiasm for covering FIFA World Cup campaigns, but we’ll live we guess. Here, World Cup official sponsor Hyundai shows just how loyal some soccer fans can be and somehow ties it into its own #1 customer loyalty ranking. There’s a less morbid, more sentimental second spot from the campaign created by Innocean that explains a baby’s very peculiar name after the jump (with credits included).

Agency: Innocean
ECD: Jeff Spiegel
CD: Doug James
CD: Robert Prins
Art Director: Tom Gibson
Copywriter: Steve O’Brien
Exec Producer: Will Woollett
Sr. Producer: Monica Bunch
Account Director: Richard Cran
Account Executive: Lara Trapasso
Dir of Broadcast Business: Barbara Schettino

Production Company: MJZ
Director: Rocky Morton
DP: Kris Kachikis
Exec Producer: Jeff Scruton
Producer: Donald Taylor
Production Mgr: Alana Mitnick

Editorial: Arcade
Editor: Paul Martinez
Asst Editor: Andy Trecki
Managing Partner: Damian Stevens
Exec Producer: Deanne Mehling
Producer: Ali Reed

Music and Sound Deign: Stimmung
Exec Producer: Ceinwyn Clark